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Saturday, January 6, 2007
Featuring customized seminars and consulting by multi-award-winning author, editor and publicist STEVE SALERNO.
....FOR CORPORATIONS: ...Publicity/
PR, corporate communications and damage control
Full-day seminars show you how to:
—>Recognize what's newsworthy.
—>Get your press releases read and run.
—>Make ho-hum products sound exciting.
—>Get publications to do your marketing.
—>Play off, or tie into, breaking news.
—>Manage your image in a company crisis.
—>Develop and produce award-winning major writing projects including corporate histories and annual reports (as shown).
FOR COLLEGE JOURNALISM and WRITING PROGRAMS
Bridging from academia to the real world 
Customized seminars show students how to:
—>Tap their unrealized potential.
—>Find a job they can get, keep and enjoy.
—>Avoid crippling amateur mistakes.
—>Be a true success instead of a hanger-on.
—>Learn to specialize for better results.
—>Network for maximum impact.
—>And much more.
Case-by-case arrangements available for multiple workshops done on semester/recurring basis. Please inquire.
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Monday, December 25, 2006
—>CAREER OVERVIEW *Fifteen semesters of college teaching experience, eight of them at Indiana University’s elite school of journalism (Bloomington).
*Increasingly responsible staff positions in editing/publication management, most recently as executive editor of Men's Health Books.
*Over two decades of freelance/contract writing for the premier publications in their respective categories, including Harper's, The New York Times Magazine, Esquire, Sports Illustrated, and The Wall Street Journal. Also: books, films and corporate PR at the highest levels.
—>RECENT CAREER IN DETAIL
Freelance journalist, Nov. 1981—Present. Have written over 400 cover stories, feature articles, interviews, essays and works of satire (on business, health, sports, politics, music, social poli
cy and entertainment) for publications including Harper’s, The Wall Street Journal, Esquire, The New York Times Magazine, The New Republic, Reader's Digest, Sports Illustrated, Good Housekeeping, Skeptic, Entrepreneur, The Los Angeles Times Magazine, The Washington Post, Men’s Health, Publishers Weekly, Worth, Playboy, The World & I and others. For much of the mid-90s I was the "designated pinch-hitter" columnist for the Wall Street Journal’s opinion/leisure & arts pages, supplying more than two dozen columns.
Adjunct Professor/Writer-in-Residence, Muhlenberg College, Fall 2002—Spring 2005. Taught courses in first-person nonfiction and magazine writing/editing at this respected four-year college.
Executive Editor, Men’s Health Books, June 2000—Oct. 2001. With a circulation of 1.8 million, Men’s Health magazine is an award-winning category leader. Managing a staff of editors, writers and researchers, I oversaw all activity—trade books, mail-order books, and special-sales channels—for this branded imprint of the nation’s largest privately owned publishing company.
Visiting Professor/Riley Chair in Magazine Journalism, IU-Bloomington, Fall 1996—June 2000. Taught feature reporting, writing and editing at IU's top-ranked school of journalism. Contributed to curriculum development, mentored grad students and served as faculty advisor to the editors of the journalism-school magazine; wrote and recorded radio scripts/CDs for distribution as part of the university’s outreach to high-school students. To my knowledge, I was the only non-tenured faculty member in any discipline nominated as Teacher of the Year during my time at IU.
Publisher, Editor-in-Chief of American Legion Magazine, Dec. 1994—Dec. 1997. Despite being the eponymous publication of the well-known veterans-service organization, Legion offered the same fare as any major monthly, covering important events and trends in business, government, sports, healthcare and other issues of interest to a broad audience. During my stewardship the magazine set advertising records that remain in place today, while also winning more than a dozen major editorial awards in its category.
* I am also a multi-award-winning publicist with numerous "best in show" accolades in industry competitions that rank annual reports and other major corporate writing/consulting projects. References available on request.
—>MAJOR WORKS: BOOKS & FILMS
* My controversial book on the self-help movement, SHAM: How the Self-Help Move
ment Made America Helpless (Crown), received a significant media reception in June 2005. To date I have made over 175 appearances on radio and television, including prime-time segments on CNN, Fox, and MSNBC. SHAM was widely (and, for the most part, glowingly) reviewed in The Wall Street Journal, Publishers Weekly, Booklist and elsewhere; excerpts/related articles ran in leading publications worldwide, including a two-part cover story in the London Times. The paperback was published in September 2006.
* My 1987 true-crime on the murder of Texas politician Price Daniel Jr., Deadly Blessing (Morrow, hardcover; St. Martin’s, softback, 1988) became a featured book-club selection. Deadly Blessing was adapted for television by Warner Bros. and debuted on ABC in January 1992 as Bed of Lies. I served as a script consultant on the project.
* Trade critics hailed my first book, The Newest Profession (William Morrow, 1985), as one of the year’s top sales & marketing titles.
—>EDUCATION
Graduated cum laude from Brooklyn College, City University of New York, Jan. 1972. Degree in English, minor in music.
—>MISCELLANY
An accomplished jazz musician and arranger; performed at top clubs in New York's Greenwich Village and elsewhere. Have played 15 years of men's amateur baseball, and have coached baseball and football at levels up to and including college.
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Sunday, December 24, 2006
"If I Don't See It, It's Not There." A look at the recession-denying motivational stars of The Secret who are now spinning off their own proprietary success programs, which address the cosmic failures of the original. For The Wall Street Journal, May 1, 2009.
"The Touch That Doesn't Heal." A look at alternative medicine's inexorable spread through American society, despite its lack of proven benefit. For The Wall Street Journal, December 26, 2008.
"Happy Talk." How today's corporate "happyism" contributed to the financial chaos of 2008. For The Wall Street Journal, October 3, 2008.
"Journalist Bites Reality!" What's wrong with today's broadcast news media? Just about everything. For eSkeptic, February 13, 2008 (also in the May 2008 newsstand copy of Skeptic).
"The Happiness Myth." How an obsessive concern for happiness often gets in the way of actually achieving it. As reprinted from The Wall Street Journal, where it appeared originally on December 20, 2007.
"Caution: Objective Journalist at Work." On one of the more obvious instances of pro-left media bias. For National Review Online, August 31, 2007.
"The Secret of The Secret's Success." On the wider cultural meaning of the biggest and most successful boondoggle in self-help history. For American Spectator, April 12, 2007.
"Let Barry Be." A qualified defense of Bonds and steroids. For Los Angeles Times, March 16, 2006.
"Self-Help's Big Lie." On the negative side of positive thinking. For Los Angeles Times, January 1, 2006.
"Political Paralysis." Why Victimization naturally lends itself to abuse by demagogues. For National Review Online, November 7, 2005.
"Varsity Daze." On the intellectual intolerance of America's college campuses. For National Review Online, July 22, 2005.
"We Are the Champions." Article on the rise and relevance of sportsthink. For Psychology Today, Sept.-Oct. 2004."Not All in the Family." A personal essay on one of the sadder moments in our family history. For The New York Times Magazine, August 17, 2003."The Heart-Stopping Truth About Organ Donation." Major expose on the little-known facts surrounding America's transplantation industry. For Playboy, October 2002.
Starred review in Publishers Weekly, May 27, 2005 (scroll down past first review).
Review by Nick Gillespie in the New York Sun, July 6, 2005.
Tandem review of SHAM and Micki McGee's Self-Help Inc. in Psychology Today, July-August 2005.
Albert Molina commentary on SHAM, August 14, 2005.
Cover story about SHAM and self-help gurus, New Zealand Listener, September 10, 2005.
Review at Spiked LIfe (UK), September 7, 2005.
Shotgun-style summary of various reviews at Bookbrowse, 2005.
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Saturday, December 23, 2006
Print transcript of TV interview on Anderson Cooper 360 (loose "debate" with Chicken Soup for the Soul originator Mark Victor Hansen), November 22, 2005. Scroll down.
Radio interview with NPR Marketplace, June 27, 2005.Print interview with The American Spectator's Shawn Macomber, December 20, 2006.Radio interview on The Current, CBA (Canada), June 24, 2005. Featured opposite Alcoholics Anonymous spokesperson during Canadian AA convention. (Scroll down page to section on AA.)Appearance on PrimeTime Radio (AARP network), June 2005.
Long radio interview.
Transcript of long, long interview for The Spirit of Things, Australian Broadcasting Co., November 12, 2006 (click "show transcript" tab).Radio interview with New England Skeptical Society (scroll down to August 9, 2006).Print interview in The Conference Board Review (the magazine of the Conference Board of Executives), November-December 2005.
Useful links
